How much money do you lose due to fraud?

How much value does your average transaction have? Would it be worth it to insure this transaction for an additional $0.05-$0.15 in exchange for a significant reduction in fraud? Acutally, that is the cost per month per active customer, not per transaction. How much is worth to give your customer the feeling you are proactive about online fraud?

 

The Problem

E-commerce is booming. With more money changing hands over the Internet every day, combating fraud becomes increasingly important.

The Internet makes it easy to be an imposter. Anybody with the right PIN or passcode can pretend to be your customer. Fraud not only cuts into your earnings, but any customer who had the experience of being victimized by someone else pretending to be them, will likely change online behavior and tell many other potential customers about the experience.

The solution

Biometrics has not been widely used for Internet transactions mainly because specialized hardware is necessary for most biometric modalities. Most computers today are sold with a microphone or have an integrated microphone which can be used for voice authentication.

Even if a computer doesn't have a microphone, a customer can be asked to call in using a regular phone for authentication. If you do not want to enter the call-center business yourself, Anovea can provide the entire solution to you as a service that you pay for with a monthly subscription.

Using Anovea Authentication Technology

Anovea provides a few lines of code that you insert into your website. This code sits between the "buy now" button and the transaction itself. Anovea captures the voice of the customer and verifies the claimed identity before you get the go-ahead for the transaction.

For customers with computers without microphone, Anovea can provide a full call-center solution.

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